Top Trends in the U.S. Motorcycle Market in 2019

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The U.S. Motorcycle Market Trends

The U.S. Motorcycle Market Size was valued at USD 8.25 Billion in 2019 and it is expected to reach USD 12.25 billion market size by 2027, as per the new report published by UpGraph Research. The market is expected to grow at a CAGR of xx% from 2019 to 2025. Increasing demand for superbikes from the younger generation and growing disposable income are key factors driving the market growth. Motorcycles are convenient & economic mode of transport and enable faster transport compared to other vehicles, thus the demand for motorcycles is growing steadily in the United States.  The motorcycle Industry Council is expecting xx million registrations in 2019, which clearly indicates the increasing demand for motorcycles in the country. The top motorcycle manufacturers in the U.S. are mainly focusing on motorcycle design as their key business strategy, by offering a range of motorcycles, mopeds, and scooters the market leaders are aiming to capture maximum market share in 2019.

Harley Davidson is entering in the middle eastern market soon

The number of female motorcyclists has increased drastically in the last few years thus creating a completely new customer base for the manufacturers. This drastic transition has mandated companies to include female rider-focused vehicle design in their motorcycle range. Many new companies are coming up with a range of mopeds and scooters that are light in weight, and easy to handle keeping female riders in focus.

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Product Segment Analysis

UpGraph has segmented the U.S. Motorcycle Market into three segments namely Motorcycles, Scooters, and Mopeds. The motorcycle segment dominated the market in 2018 with over xx% market share. The growth can be attributed to the presence of all leading manufacturers, low fuel prices, and improved vehicle designs. A motorcycle is a key point of attraction for motor-sports enthusiasts. The Scooter segment is expected to gain pace over the forecast period, as the companies are offering luxury scooter range and improving the efficiency of these vehicles. Scooters are economic, efficient, and easy to handle, thus the demand for scooters in the U.S. is growing steadily.

U.S. Motorcycle Market Share Analysis

As per the report following players dominated the U.S. Motorcycle market share in 2019:

  • Harley-Davidson
  • Honda Motor Co., Ltd.
  • Kawasaki Heavy Industries, Ltd.
  • Polaris Industries, Inc.
  • Yamaha Motor Co., Ltd.
  • Suzuki Motor Corporation
  • KTM AG
  • BMW AG
  • Triumph
  • Ducati
  • Others

The report also incorporates detailed company profiles of the aforementioned players including their company overview, financial performance, product benchmarking, and strategic initiatives. The competitive nature of the industry has enabled many key developments that have helped to enhance rider experience, improve fuel efficiency, and improve vehicle safety.


  • U.S. motorcycle market, By Product (Revenue in USD Million, Shipment in Units, 2017-2027)
    • Motorbikes
    • Scooters
    • Mopeds

    U.S. motorcycle market, By Type (Revenue in USD Million, Shipment in Units, 2017-2027)

    • Fuel-based
    • Electric

About UpGraph Research

UpGraph Research is an emerging market research and business consulting company. The company offers market research services in over 35 industry verticals and publishes over 100 reports each year. It offers syndicate reports, customized reports, business planning, and growth strategy services worldwide.

Top Trends in the U.S. Motorcycle Market in 2019

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