APAC Automotive Infotainment Market Size, Share & Trends Analysis Report 2020-2027
The APAC automotive infotainment market is expected to grow at a CAGR of 6% between 2020 to 2027, as per a new research report published by confianza market research & consultancy. Increasing sales of passenger vehicles in the asia-pacific region and growing per capita income are the key factors responsible for Automotive infotainment market growth in the Asia Pacific region.
The Asia Pacific region is a global hub for the manufacturing of all types of Electronics and electrical components. Countries such as China, Japan, Taiwan, South Korea, and India have the presence of a large number of Automotive infotainment system and components manufacturing facilities, most of the manufactured infotainment systems are exported to the western countries such as the US, Germany, and the UK.
The demand for luxury cars has increased substantially in the Asia-pacific region in the last decade, as the number of millionaires and billionaires in the region has grown very high compared to the western countries recently. With the emergence of shared mobility services, the service providers are offering Back Seat infotainment systems in order to provide the passengers with a better travel experience and convenience.
Although the infotainment systems offer a large number of features that improve the overall driving experience, these systems are also considered responsible for the increasing number of on-road accidents mainly due to driver distraction. The multimedia playback, calling feature, and maps are the most common features that are responsible for driver distraction, therefore companies are continuously performing research and development activities to find a solution to this problem.
The overall pricing of infotainment systems has decreased in the recent few years, due to the availability of open-source platforms and operating systems that enable easier application and features development and deployment. The cost of hardware used in infotainment systems has also decreased considerably, which further decreases are the overall pricing for infotainment systems.
The Asia-pacific automotive infotainment system market has been segmented based on the installation type into in-dash infotainment systems and rear-seat infotainment systems. The in-dash infotainment system segment accounted for the largest market share in the Asia-pacific region in 2019. The increasing usage of large displays for the in-dash installation which improves the overall driver experience is expected to boost the demand for such systems.
The number of shared mobility services provider companies in the Asia Pacific region is increased substantially due to the growing usage of a smartphone application for such services. The shared mobility service provider companies are emphasizing installing the rear-seat entertainment system for improving their passenger experience.
On the basis of the type of vehicle, the Asia Pacific Automotive infotainment market has been segregated into passenger cars and commercial vehicles. Although the sales of the passenger are has decreased in some part of the Asia-pacific region including China between 2015 to 2019, it has barely affected the demand for the infotainment systems. The shared mobility service providers have balanced this gap between the demand.
The commercial vehicle segment is expected to witness a high growth rate in the upcoming few years, as the governments are implementing stringent regulations to reduce the on-road accident of heavy commercial vehicles.
China Automotive infotainment system market dominated the Global market with a greater than 60% market share in 2019. China is the manufacturing hub for all types of Electronics and electrical components, most of the Automotive Manufacturers rely on Chinese manufacturing units in order to reduce the manufacturing cost of the systems. China has advanced manufacturing technology, beta manufacturing facility, skilled manpower, and world-class logistics facility, therefore the China in-car infotainment system market is growing substantially in the last few years.
India’s in-vehicle infotainments systems market is underdeveloped, however Indian government policies to promote the manufacturing sector, as well as SaaS services, are anticipated to boost the demand for this system is in India.
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