Automotive Infotainment Market Size, Share & Trends Analysis Report 2020-2027
The global automotive infotainment system market size was estimated at USD 18.58 Billion in 2019, and it is expected to reach USD 38.73 billion market size by 2027. The market is projected to grow at a CAGR of 9.7% from 2020 to 2027. Increasing demand for convenience and comfort in driving along with top-class safety features is expanding the market. The increase in sales of luxury cars is one of the significant factors driving the market growth.
The ride-sharing, ride-hailing companies, are playing a significant role in influencing the market growth. These companies are bringing top-class in-car infotainment systems to mid-range vehicles to provide their customer world-class riding experience. Previously these systems were only fitted in the top-class & luxury cars; the trend is, however, changing since last decade with the launch of several mid-range cars with minimum infotainment features such as navigation, multimedia, etc.
Manufacturers are emphasizing on deploying smart in-car infotainment systems based on operating systems such as Android & iOS in their vehicle dashboard. These OS not only offers ease of handling the overall system but also are best for quickly installing entertainment features such as multimedia, navigation, and communication. The trend of investing a large display in the dashboard is on the rise, and almost all luxury vehicles, including electric ones (Ex. Tesla Model X), are following the trend.
North America is the largest market for automotive infotainment systems, followed by Europe. However, APAC is still the largest manufacturer and exporter of these systems, notably the region is the largest provider of aftermarket infotainment systems, and most of the manufacturers import their systems from countries such as China, Japan, Taiwan, and South Korea.
Based on the installation type, the market has been segmented into an in-dash infotainment system and rear-seat infotainment system. The in-dash infotainment system is dominating the market with greater than 60% market share; most of the customers prefer installing these systems in-dash owing to the high cost of rear-seat infotainment systems. However, tablets are widely deployed as an alternative to rear-seat systems as it offers similar features at a much lower price. Thus, The rear-seat infotainment segment is expected to gain significant share over the next seven years.
The market has been segmented by vehicle type into passenger cars and commercial vehicles. The passenger car segment dominated the market in 2018, as the volume of vehicles sold in 2018 was significantly higher than the commercial vehicles, also the customers rarely opt for the automotive infotainment systems in the commercial vehicle segment unless much necessary. However, the government’s mandate of fitting specific infotainment systems in commercial vehicles is anticipated to bring more significant opportunities soon.
The market is segmented on region into North America, Europe, Asia Pacific and Rest of the World. North America is the most prominent user of infotainment systems, Europe is the largest installer of these systems, and APAC is the manufacturing hub for these systems. The growing commercial vehicle sale in developing countries such as India, China, Brazil & Indonesia is anticipated to boost the regional growth over the forecast period.
Growing disposable income, affordable fuel prices, and a strong economy are growing the passenger car sales in the Middle East region, specifically the Kingdom of Saudi Arabia and the United Arab Emirates. The area holds great market potential for infotainment systems over the forecast period.
The automotive / in-car infotainment system market is fairly competitive with top automotive component & electronics suppliers dominating the market. Companies such as Robert Bosch, Harman International Industries Inc., Denso Corporation, Visteon Corporation, and Aptiv PLC are dominating the market with greater than 50% market share. These companies are focused on research and development activities such as new product development, product designing to gain market share.
Below is the list of companies profiled in this report:
The infotainment system refers to systems that offer entertainment as well as information to the driver and the passengers. The system involves features such as navigation, multimedia, in-vehicle communication, roadblock/accident alert, emergency call button, rear-seat entertainment units, etc.
UpGraph market research has segmented the global automotive infotainment market based on system type, installation type, vehicle type, and geography, as mentioned below:
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