Europe Automotive Infotainment Market Size, Share & Trends Analysis Report 2020-2027
The Europe Automotive infotainment market is expected to grow at a cagr of 5.52% between 2020 to 2027, as per a new research report published by UpGraph market research and consultancy. Key factors responsible for or this substantial growth rate are the growing trend of car rental and sharing services, increasing sales of luxurious cars, and growing demand for technologically advanced and personalized vehicles in the European region.
Europe is the global hub for the automotive industry, with the presence of the largest Automotive Manufacturers such as the Volkswagen Group, Daimler AG, BMW, Peugeot, and Renault. European countries such as Germany is a global leader for Automotive innovations, including automotive infotainment systems and its parts. Most of these companies operate in the luxury car segment, and therefore the automotive infotainment system is a crucial feature for their cars. Many of these automotive companies are also building an infotainment system in their mid-range cars, all such efforts are boosting the demand for the in-vehicle infotainment system in Europe.
Advancement in the advanced driver assistance system (ADAS), also so acts as a supportive medium for the growth of the in-car infotainment system market. The growing demand for rear-seat entertainment is likely to increase the sales of rear-seat infotainment systems in the upcoming few years.
Moreover increasing penetration of smartphones and mobile applications is expected to further boost the market growth. The number of adult mobile internet users is nearly 97% in Europe, which is very high compared to other regions, therefore the companies are emphasizing innovating smartphone-controlled infotainment systems. The emergence of advanced connectivity such as 5G is expected to foster growth for Europe’s in-car infotainment system market.
Based on the installation type the automotive infotainment market has been segmented into in-dash infotainment and rear-seat infotainment.
The In-dash infotainments system is highly popular among mid-range and luxury vehicles, The emergence of Automotive specific platforms such as Apple CarPlay, Google Auto, and other proprietary platforms have substantially increased the functionality of the in-dash infotainment systems. Therefore the segment accounted for the largest Market share in 2019.
The growing demand for back seat passenger comfort and entertainment as well as the growing usage of tablets for the rear-seat infotainment system is expected to boost the segmental growth substantially. Moreover, the car rental companies are using a rear-seat entertainment system for offering a better User experience for the back seat passengers, these specialized Back Seat infotainment systems are also used for offering value-added services such as OTT platforms, paid music, and multimedia playback among others.
The European automotive infotainment systems market has been segmented based on the vehicle type into passenger cars and commercial vehicles. Europe is the manufacturing hub for all types of passenger cars, the region has the presence of a large number of Automotive manufacturing units, therefore the Passenger car infotainment systems segment is dominating the Europe in-car infotainment system market.
Europe’s in-vehicle infotainments system market has been segmented based on the country into the United Kingdom (UK), Germany, Italy, France, and the rest of Europe. Germany is dominating the European Automotive infotainment system market with a greater than 60% market share in 2019.
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