Online Media Market Size, Share & Trends Analysis Report 2020-2027

Online Media Market Size, Share & Trends Analysis Report 2020-2027

Global online media market size, share and trends analysis by format type (In-display advertisement, Online video advertisement, Mobile advertisement, Search engine advertisement, Lead generation, Rich media), By Application (BFSI, Retail, Automotive, Consumer goods, Media and entertainment, ITES)

Online Media Market Overview

The global online media market was valued at USD 178.26 million in 2019 and it is anticipated to reach USD 297.52 million by 2027, As per the new research report published by UpGraph Research. The market is expected to grow at a CAGR of 13.5% between 2020 to 2027. The growing penetration of the internet and smartphones in developing countries is anticipated to boost the demand for online media worldwide. The tremendous shift from traditional print media to online media has further boosted the market growth. Moreover, Rising revenue from online display ads and mobile advertisement has attracted a large number of market players to invest in the online media market. 

The Internet has emerged as a lucrative advertisement platform for companies around the globe, the platform offers affordable and targeted advertisement that helps businesses to address their particular audience and generate greater revenues as compared to traditional print advertisements practices. The diversifying social media is boosting the number of users using online media through passive advertisement. The services segment is also utilizing online media platforms to get closer to their customers. The companies are utilizing this platform for gaining competitive advantage and increase market share and geographical presence.

Growing adoption of e-services such as e-education, e-commerce, e-entertainment, and the government has flourished the online media market considerably in the last decade. The smartphone-based online shopping and ticket booking applications are growing fast as these applications offer ease of accessibility. All such mobile and smartphone-based applications are anticipated to augment the market growth over the forecast period.

Online Media Market Overview 2020-2027

Format Overview

Based on format type the market has been segmented into in-display advertisement, online video advertisement, mobile advertisement, search engine advertisement, lead generation, and rich media. The display advertisement segment accounted for the largest Market share in 2019 and it is expected to grow at an exponential growth rate during the forecast period. The growth can be attributed to the increasing usage of smartphone applications and growing internet penetration in developing countries.

Moreover increasing the importance of video streaming services such as YouTube Netflix is anticipated to boost the demand for online video advertisements in the upcoming few years. Growing usage of smartphone is anticipated to boost the demand for mobile advertisement segment, already accounts for one of the largest Market share owing to increasing usage of smartphone applications and games which displays ads on their applications in exchange of the desired functionalities.

The importance of digital marketing and Search Engine Optimisation has increased substantially in the last few years, almost all the website owners are spending money e.on search engine advertisement to capture maximum online customers. SEO is one of the cheapest ways to attract customers compared to traditional advertisement methods such as print media and display media.

Online Media Market Share Analysis, By Format, 2019

Application overview

Based on the application type the market it has been segmented into banking and financial services and insurance (BFSI), retail, automotive, consumer goods, media and entertainment, and ITES. The retail segment account for the largest Market share in 2019 as the trend of e-commerce has emerged exponentially in the last few years. Retailers are entering The E-Commerce ecosystem to make their online presence and capture online customers through their dedicated website or mobile application. Companies such as Amazon, Alibaba, Flipkart act as a medium that provides a platform to distributors and retailers for selling their goods and services online.

BFSI sector is one of the largest application segment for online media advertisement market, has been observed that most of the insurance-related keywords are among the top competitive keywords used in online marketing. The media and entertainment segment use online media for promotion and marketing of their content such as upcoming shows, movies, drama, daily soaps, events, and concerts.

Regional overview

The North America region accounted for the largest Market share in the online media market in 2019, substantial growth in the e-commerce and IT sector in the region are the key factors driving the market growth. According to The U.S. Census Bureau, The U.S. is one of the largest internet users in the world, with more than 85% internet penetration rate in 2015, which is expected to exceed the mark of 90% by 2020.

The Asia-pacific region is emerging as the fastest-growing segment for the online media market in 2019, with the presence of fastest developing countries including China and India, the region has the largest smartphone user population in the world. In 2020, India had more than 560 million population using the internet and it is expected that this number may exceed 650 million user milestones by 2023.

Online Media Market Regional Analysis, 2019

Global online media market share analysis

The online media market is dominated by leading players such as Facebook incorporation, LinkedIn Corp,, Google incorporation, Twitter incorporation, Microsoft Corp, and sponge. Social media networks are playing a crucial role in shaping the online media industry, there are millions of people utilizing such platforms for social connectivity, therefore it has become the most important platform for online advertisement and content marketing. However, companies are facing many challenges such as a change in consumer behavior, growing expectations, and the increasing importance of content in the online world. 

Companies are utilizing advanced technologies such as artificial intelligence machines learning Augmented reality, and virtual reality to understand consumer behavior online and offer targeted content and advertisement.

Report Details

Attribute Details
Base year for estimation 2019
Actual estimates/Historical data 2017 – 2019
Forecast period 2020 – 2027
Market representation Revenue in USD Billion & CAGR from 2020 to 2027
Regional scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Country scope U.S., Canada, UK, Germany, France, China, India, Japan, South Korea, Taiwan, Brazil, Mexico, UAE, and KSA
Report coverage Market size estimates and forecast, company market share analysis, competitive landscape, market dynamics, drivers, restraints, opportunities & challenges, qualitative analysis and trends
25% free customization scope (equivalent to 9 analysts working days) Do you have any additional requirements? We can incorporate the same at no extra cost.

Market Segmentation

To study this market, UpGraph market research has Segmented the online media market into the following segments:

  • Online Media Format Insights (USD Million, 2017-2027)
    • In-display advertisement
    • Online video advertisement
    • Mobile advertisement
    • Search engine advertisement
    • Lead generation
    • Rich media
  • Online Media Application Insights (USD Million, 2017-2027)
    • Banking and financial services and insurance BFSI
    • Retail
    • Automotive
    • Consumer goods
    • Media and entertainment
    • ITES
  • Online Media regional Insights (USD Million, 2017-2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • UK
      • Germany
      • France
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Taiwan
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa
      • UAE
      • KSA
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